Mustafa Karakaş
Data Analytics & AI Integration Consultant
Data analyst combining six-plus years of digital media analytics with AI to build reporting systems. Designs, automates and measures the pipeline from raw data to executive report.
Experience
Dedecta — Data Analyst
Aug 2025 – presentDigital media monitoring, analytics and software · Istanbul
- Automated the weekly/monthly reporting pipeline end to end in Python (3–4 h → 40 min)
- Designed the prompt and test protocol for an AI spam/sentiment classifier (recall 23% → 88–96%)
- Built a 700+ note, decision-recorded corporate knowledge base (AI context −91%)
- Authored the product and target-architecture design of a closed-loop AI report-generation platform
- Built scheduled report-delivery automation (Playwright)
Papillon Istanbul — Analysis & Reporting Specialist (Senior)
2021 – 2024- Managed analysis and reporting for brand, institution and sector media-monitoring projects
- Built customised analysis sets, dashboard outputs and automated deck structures
Papillon Istanbul — Analysis & Reporting Specialist (Junior)
2020 – 2021- Monitoring data processing, query writing, data extraction, report datasets
Mihmandar Magazine — Graphic Design
2016 – 2017Project
Digital Reputation Report (DİR100) — InBusiness Magazine: data structure, score formula design, sector analysis, brand query sets